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NHS launches £8m campaign to increase early cancer diagnosis
NHS launches £8m campaign to increase early cancer diagnosis
| NHS launches £8m campaign to increase early cancer diagnosis |
| Monday, 08 March 2010 12:54 | |
 The NHS is to urge people to report telltale signs of cancer to their GP in an attempt to reduce the 10,000 deaths caused by late diagnosis of the disease each year.
The Department of Health is providing £8m for primary care trusts (PCTs) across England to fund campaigns to raise the profile of the UK's three biggest cancer killers – breast, bowel and lung cancer. Between them, the three forms of the disease account for around 63,400 of the 155,000 cancer deaths in the UK each year. PCTs will be able to bid for up to £100,000 to spend on advertising campaigns, outreach work and ensuring that more information about these cancers is available. "This money will enable the NHS locally to raise a "Local campaigns and investment in new diagnostic services will also encourage GPs to play it safe and refer patients for tests if they have any doubt." Around 10,000 people die in England each year after their cancer is diagnosed late, and the UK has one of the poorest records in Europe for spotting the disease at an early stage. Doctors sometimes fail to correctly identify symptoms, while some patients seek no advice despite developing potential signs of cancer. The PCT in Doncaster raised awareness of lung cancer through the Doncaster cough campaign, which emphasised that a persistent cough could be a sign of the disease. guardian.co.uk
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